Catch more Clicks with Catchy Subject Lines. If your emails aren’t getting opened, they’re not getting seen. What is your purpose for sending this email? Your Call-to-Action (CTA) needs clicks. Without clicks, nobody joins your email list, and nobody buys from you. Your unopened email cannot generate revenue. Your unopened email cannot build your reputation.
First, identify the purpose of your email. How does the subject line relate to your purpose? A good subject line persuades your recipient to open and read this email. Once opened, the reader has immediate expectations for what she reads there. The subject line, although brief, ought to be a compelling introduction to the story you tell inside.